Key words: gender roles, socio-cultural influences, gender stereotypes, interpersonal relations,
cultural norms.
S.N. Alıyeva
Mechanisms ensuring persistence of gender stereotypes
Summary
The persistence of gender stereotypes is sustained by a complex interplay of cultural
traditions, social conditioning, cognitive biases, media influences, and institutional structures.
Cultural traditions lay the foundation by transmitting societal norms across generations,
shaping expectations around gender roles. Social conditioning reinforces these norms as
individuals internalize societal expectations from an early age. Cognitive biases contribute to
stereotypical thinking, solidifying traditional gender norms.
